Gucci

It's not often that a storied luxury brand undergoes a complete rebrand and emerges like a phoenix rising from the fashion flames, but Gucci managed just that. After tenures from superstar designer Tom Ford and commercially beloved Frida Giannini, current creative director Alessandro Michele moved the line from a sexy Italian brand built on glamour and glitz to a quirky, magpie-inspired mishmash of '70s disco, Baroque excess and extreme maximalism. Thanks to his unique eye and Midas touch, Michele has earned a legion of celebrity fans who flock to the line for its flashy ready to wear and highly adorned footwear. Bags run the gamut from quilted classics to metallic bowlers with sports logos and cartoon characters. With a selection that varied, there is something for everyone, except, maybe, true minimalists.