Jordan 1 Retro High OG KO UNC
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Discover the Jordan 1 Retro High OG KO UNC Sneaker
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro High OG KO UNC
In honor of his beloved alma mater, Michael Jordan has released a bevy of University of North Carolina colorways on his Air Jordan silhouettes over the years. The Jordan 1 Retro High OG KO was one of those most popular releases. The shoes debuted as one half of the Air Jordan 1 KO Rivalry Pack—the other colorway being for Georgetown. The UNC colorway sports the iconic white and Carolina Blue color blocking that the original Air Jordan 1 featured. The KO style makes this an even more unique shoe, however, since it incorporates a canvas construction into its typical leather makeup. The UNC pride continues all the way down to the tread, which is stamped in University Blue. This shoe originally debuted on April 11, 2014, as one part of the two-part rivalry pack.